Stone story continues in our new Pavilion
Showroom // 17.11.2022
Far from being a material easy to understand, the complexity of natural stone will carry us into a world where decoration projects develop new meanings. When perceived and understood at its real value, natural stone can capture the consumer’s heart forever. Mother Nature, a source of neverending inspiration, has created natural stone, the supreme versatile material. Therefore, natural stone should be the default choice for decoration projects beyond your expectations. With so many features, we had to invent a new chapter for our stone story, initiated when the new PIATRAONLINE showroom was launched.

The story continues, displayed by Europe’s largest pavilion of natural stone, one more #generatinginspiration for our clients. Launched in September 2017, this new space designed for natural stone lovers was imagined as an art gallery that displays over 300 products. Products versatility combined with the solution selected for display invites us on a journey to the world of natural stone, in search of inspiration for future design projects.
The architecture office responsible for designing the PIATRAONLINE showroom was also in charge of designing our new Pavilion, where natural stone is highlighted by a combination of metal, glass, and plants for a consistent image backed up by a design to match. In terms of architecture, Pavilion is an art exhibition, a maze-like structure, and the image of a garden with lavish vegetation. The point of attraction is the Peach Travertine Catwalk, ideal for admiring the beauty of the natural stone. Besides, the catwalk also separates the two areas of the exhibition. Flowers, bushes, and little trees highlight the natural stone, underlining the beauty of such natural material.
PIATRAONLINE Pavilion has exclusive areas for displaying natural materials, ideal for landscaping focused on traditional design. For example, we have fully functional barbecue grills with an oven, and some decorative items but also a relaxation area with 2 Calacatta marble lounge chairs, a Mediterranean area, and an area reserved for our Colombian-inspired Terrazzo.

This space is a premiere for the interior finishing market in Romania, the terrazzo tiles are created specifically for PIATRAONLINE. This collection of Colombian inspiration Terrazzo was launched on the market at the same time as the launch of the pavilion, given the constant increase in popularity of this material from the last period (for both vertical and horizontal plating). However, the list of surprises does not stop here. The wide range of materials for new countertops (marble, granite, travertine, and limestone) was exposed in the form of a fan, to better distinguish the texture on a generous surface. One of the showpieces is a 3 m height observation post, for an overview of the projest, while ensuring an essential the element of architecture that underlines the importance of working with a skilled architect, plus some well-defined design lines.

"The exterior Showroom was designed as a modular" smart "system with 90% reconfiguration option to optimize additional handling and rearrangement costs. In this area, it is recommended to rearrange every 2 years, therefore the project must be carried out very quickly, to allow the public access to the latest trends in the field of natural stone finishes ".
At PIATRAONLINE we value natural stone as one can not even imagine, "generating inspiration" for fans of design projects associated with strong emotions.